As Dodge approached its 100th anniversary, the iconic American brand wanted to mark the occasion with something special. As their deadline loomed, our team stepped in to translate the bold stance and confident common-man mentality of their automotive design into unique accessories for their brand loyalists.
Like other car manufacturers, Chrysler Group already offered a range of value-added automotive accessories for the Dodge brand – off-the-shelf standards such as keychains, hats, and travel mugs.
In order to diversify and build upon the brand’s proud legacy, we instead explored Dodge as a lifestyle brand, ideating purposeful lifestyle goods that would further solidify the already strong bond between Dodge and their muscle-car-loving customer base.
You can read more about the timepiece and other accessories at the case study below.